Google making https the standard
Head’s up: starting in July, Google’s Chrome browser will flag every website that doesn’t use HTTPS encryption as “not secure.”
HTTPS encryption is necessary for sites that collect personal info like usernames, passwords or financial info. But what if your business doesn’t collect any of that? An HTTPS certificate is a ranking factor for Search Engine Optimization (SEO), so Google will reward sites that already have an HTTPS certificate in place.
It seems like Google wants to put more emphasis on HTTPS adoption, and it looks like we’re headed to a time that every site will need to be secure. For now, it’s likely worth the switch so you don’t end up scaring users (or potential customers or clients) away with a “not secure” warning.